Color of the Year 2021


PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating

A marriage of color conveying a message of strength and optimism that is both enduring and uplifting.


Ultimate Gray and Illuminating, two independent colors that highlight how different elements come together to support one another, independent but complementary. Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of color that summarizes deeper feelings of thoughtfulness with the promise of something sunny and friendly.

A message of happiness supported by strength, the combination of Ultimate Gray and Illuminating is aspirational and gives us hope. We need to feel that everything is going to get brighter – this is essential to the human spirit.

Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade filled with solar power, ideal to represent how people look for ways to fortify themselves with energy, clarity, and hope to overcome the continuing uncertainty. Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. The colors of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience.

Emboldening the spirit, the pairing of Ultimate Gray and Illuminating highlights our innate need to be seen, to be visible, to be recognized, to have our voices heard.

We hope you enjoy our “Color of the Year 2021” bracelets as much as we did designing them!

Have a highlighted 2021 and STAY GLAMOROUS!!!